|strongest ever primetime out of europe.
||[Feb. 28th, 2004|10:52 am]
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CNN LAUNCHES STRONGEST EVER PRIMETIME PROGRAMMING OUT OF EUROPE|
CNN is boosting its evening news and business prime time output from Europe to further meet its audience’s needs.
From March 1, CNN’s evening line up of ‘World News Europe’ and ‘World Business Today’ which threads business news with breaking and general news, will be enhanced by the launch of a new edition of ‘Business International’. Anchored live from London by one of CNN’s star anchors Becky Anderson, the show is an hour-long look at the day’s events and a look-ahead to the next, including a wrap of the main stories as the New York Stock Exchange closes.
Featuring live interviews as well as news summaries, the show extends CNN’s reach into the later evening day-part to catch those European viewers who turn to CNN at the very end of their day. The show, airing from 23.00 – 24.00 CET, expands CNN’s London-based evening wheel to three and a half hours of live programming. The extended evening programming also complements the newly branded 3-hour morning programming block out of London, ‘CNN Today’, co-anchored by the popular morning team of Richard Quest and Hala Gorani.
“Independent research continues to show that CNN remains Europe’s leading international news provider, and we are confident that expanding our evening programming out of CNN’s European headquarters in London will only help us further to deliver the service that our audience of opinion-formers and decision makers expects of us,” said Rena Golden, senior vice president CNN International. “This new line-up cements CNN London’s position as our centre of excellence in business programming, the perfect complement to our ongoing newsgathering commitment to the region.”
At the same time, CNN is also expanding its sports coverage, with an additional live half hour of ‘World Sport’ scheduled as part of Europe’s prime time line up at 2230 CET Tuesday through Friday. Furthermore, the 2330 CET edition now moves to 0030 CET.
“We pride ourselves on our relevance to our audience,” added Golden. “ This new programming is about defining our positioning, building upon the very strong relationship we have with our viewers and providing a strong platform for our advertisers.”
The new schedule gives CNN the framework to fulfil its commitment to landmark programming on the year’s key elections, the ongoing story in Iraq, and the Olympics, among others, as well as provide a broad, timely, regional-relevant focus of stories on the day’s news, finance and sport so that viewers are comprehensively prepared for the day’s business ahead.
‘CNN Today’ airs from 0600-1000 CET
‘Business International’ evening edition airs at 2300 CET
‘World Sport’ introduces two new live programmes at 2230 CET (Tuesday through Friday) and at 0030 CET every weeknight
‘International Correspondents’ to air at 0930 and 2330 CET Saturdays and at 0730, 1530 and 2130 CET Sundays
‘Insight’ to air at 0000 CET Monday to Thursday (instead of 2300 CET as present)
‘Asia Now’ renamed ‘World News Asia’ and airs at 1300 and 1500 CET
‘World Business Today’ to air at new weeknight primetime of 2030 CET